China slaps US$3.7 million fine on Kuaishou over live-streaming e-commerce violation
AdvertisementE-commerceTechPolicyChina slaps US$3.7 million fine on Kuaishou over live-streaming e-commerce violationThe penalty reflects a broader regulatory crackdown on content and operations deemed undesirable or harmful on Chinese online platforms
Reading Time:2 minutesWhy you can trust SCMPBen Jiangin BeijingPublished: 3:39pm, 31 Jan 2026Chinese regulators have slapped a 26 million yuan (US$3.7 million) fine on a unit of Kuaishou Technology, operator of the country’s No 2 short video platform, over multiple violations and misconduct in its live-streaming e-commerce operations, signalling tighter oversight of this market segment.Chengdu Kuaigou Technology, a unit of Beijing-based Kuaishou, was found to have committed seven breaches including failure to disclose information in accordance with the law, charging unreasonable fees on merchants and inadequate consumer protection, according to the State Administration for Market Regulation (SAMR) in its WeChat post on Friday.That ruling..
