Warm winter no match: China’s sportswear sector posts surprise growth
AdvertisementRetailingBusinessWarm winter no match: China’s sportswear sector posts surprise growthPolicy support, Chinese New Year demand and Winter Olympics exposure lift China’s sportswear makers, with Li Ning and Anta leading gains
Reading Time:2 minutesWhy you can trust SCMPCao LiPublished: 6:00pm, 1 Mar 2026China’s major sportswear makers have shrugged off soft consumer spending and a warm winter, according to analysts.
Retail sales in China’s sportswear sector picked up in the first two months of 2026 and beat expectations, helped by fresh policy support and Chinese New Year demand, analysts said. Separately, Chinese households also tuned into the Winter Olympics, where domestic sportswear giants Li Ning and Anta had high visibility.
“We are turning more positive on the China sportswear industry for the first time in 12 months,” Jefferies equity analysts John Chou, Boya Zhen and Anne Ling said in a report.
AdvertisementJefferies forecasts sportswear retail sales to grow by more ..
