Red Lobster’s new CEO brought seafood chain back from brink of bankruptcy. He did it by reading customers’ comments
Red Lobster’s new CEO brought the seafood chain back from the brink of bankruptcy and he did it by reading customers’ comments.
Last month, Red Lobster launched its comeback menu with new crab-themed dishes, including table-side seafood boils, and it seems to be working.
Until September 14, seafood lovers may choose between the Mariner’s Boil, which features a Maine lobster tail, and the Sailor’s Boil, which features smoked sausage.
These boils can be enjoyed with a choice of three different seasonings, including Garlic Butter, Cajun Butter and Old Bay. The waiter shakes up the seasoning with the seafood in a bag right in front of the customers.
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