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The death of Nemesio “El Mencho” Oseguera Cervantes, the leader of the Cártel Jalisco Nueva Generación (CJNG), on February 22, was immediately framed as the fall of a narco kingpin.
Images of gun battles, torched vehicles and retaliatory violence dominated headlines. Commentators spoke of a power vacuum, of fragmentation, of the possible weakening of one of Mexico’s biggest cartels.
It was presented as the removal of a singular, hyper-violent male figure at the apex of a criminal empire. But this framing tells us more about how we imagine organised crime than about how it actually works.
The obsession with kingpins rests on a dramatic understanding of cartel power: a gun in one hand, territory in the other, masculinity performed through brutality. El Mencho embodied that image.
Yet cartels are not sustained by spectacle alone. They endure because someone moves the money, launders the profits, manages the assets, cultivates legitimate fronts and binds networks of loyalty through family..